Purpose: a reason why the writer wrote what he or she wanted to convey to the audience.

Every author needs a purpose when they write. A clear purpose allows for the reader to understand more important aspects in the writing. Purpose should be apparent to the reader, especially in technical writing. Having a clear purpose allows for a more persuasive paper. For the technical proposal, We explained the purpose of the assignment. The statement goes into the problem and why the target audience needs help.

Figure 14: A section from the technical proposal assignment.